TATA Motors First Sport Car

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Tata Motors’ Tamo lights up Geneva Motor Show 2017 by RACEMO sportscar

India’s home-grown auto major Tata Motors Ltd. on Tuesday unveiled its first sports car, RACEMO, at the Geneva international motor show. Besides the two-seater sports coupe, the first product under the company’s new sub-brand TAMO, the company is showcasing its next generation product line-up in the compact segment — sedan TIGOR and SUV NEXON, which will be rolled out in India within the next month.

India’s home-grown auto major Tata Motors Ltd. on Tuesday unveiled its first sports car, RACEMO, at the Geneva international motor show. Besides the two-seater sports coupe, the first product under the company’s new sub-brand TAMO, the company is showcasing its next generation product line-up in the compact segment — sedan TIGOR and SUV NEXON, which will be rolled out in India within the next month.

The new sports car was unveiled in the presence of Tata Sons chairman emeritus Ratan Tata and its new chairman N.Chandrasekaran.

Tata Motors is hoping that the structure will “help bring in Indian market a product with increased exclusivity” .

The Racemo is also a connected car equipped with features such as advanced navigation, predictive maintenance, remote monitoring and over-the-air updates using Microsoft cloud-based technologies including advanced analytics, Internet of things (IoT) and machine learning powered by Microsoft Azure.

Moreover, the company’s technology partner Microsoft will also offer a video game, Racemo+, on its Forza Horizon 3 video available on Xbox One and Windows 10 featuring the Racemo.

Reiterating the significance of the new product in the company’s strategy further, Butschek said, “We launched our sub-brand Tamo as our answer to new technologies, business models and partnerships. Racemo is the first innovation from Tamo, and our emotional, unexpected leap to future.” PTI



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